Honey’s Home

Honey’s Home is a conceptual doggy daycare brand built around the idea of treating pets like family. The brand centres on Honey, a friendly and playful dog who serves as the mascot and inspiration for the illustrated logo design. Originally developed as part of an unused concept, the project was reimagined into a warm and approachable identity that reflects the comfort pet owners want in a daycare.

The design leans on a mascot style that’s fun and cute, while still clean enough to be used in different ways. Inspired by vintage illustration and classic wordmarks, the final logo finds a balance between playful and polished. The hearts add a small but memorable detail that ties back to the brand’s family first message.

A colour palette of soft blues and browns, paired with touches of vintage honey yellow and deep brown, gives the brand a warm and slightly nostalgic feel. Combined with the New Spirit typeface, the identity feels approachable, memorable and welcoming. Perfect for a daycare that wants to feel just as welcoming as home.